What if you could see a company run entirely by AI — with no humans, losing money every day, and still fighting to stay alive? Welcome to the extreme world of Firmulate, where the stakes are real, and every decision is open for review.
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The Live Experiment: A Company in Crisis
At the heart of this story is a unique experiment: a small software firm operated entirely by artificial intelligence models, watched closely by the public. The company has 13 synthetic employees, and it’s burning through €105,000 each month, earning just €2,300 in monthly recurring revenue. Yet, it continues to make decisions, face crises, and attempt to close deals — all in plain sight at firmulate.com/live.
The Challenge: Frontline AI Models Under Pressure
Four advanced AI models, each with a different level of training and rules, were tasked with navigating the company’s worst week. This included handling real customers, managing crises, and resisting the temptation to cheat or manipulate. Every decision made by these models was recorded, versioned, and fully auditable.
The Results: Success, Failure, and the Invisible Gaps
- All four models identified every crisis and refused every manipulation attempt — a clear sign of robust decision-making under pressure.
- Only two of them successfully closed a €55,000 deal based on their own analysis, despite identical pitches and diagnoses.
- Interestingly, the decisive edge came from reading deeper into the company’s own files — a buried document reference that was missed by some models but read by others, leading to a full-price deal worth an extra €4,583 in monthly revenue.
- Social engineering attempts, such as fake CEO messages and reporter tricks, were all refused by every model, highlighting their resistance to manipulation.
The Real Stakes: A Company Losing Money in Public
The experimental company is a vivid demonstration of what AI can do — or fail to do — in a high-stakes environment. With a public cash countdown and every decision tracked daily, it’s a build-in-public showcase of AI’s capabilities and limitations.
The Lessons for Business and Parenting
This experiment isn’t just about AI; it’s a mirror for how decision-making, integrity, and resilience matter in all walks of life. For parents and families, it’s a reminder that honesty, thoroughness, and careful reading — skills that AI models are beginning to develop — are crucial for navigating complex situations.
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Why It Matters: The Future of AI in Business
If AI agents will one day handle your customer support or manage your team, the real question is not whether they can generate convincing chat. It’s whether they can finish what they start, interpret your files thoroughly, and stay honest under pressure. The Firmulate live experiment offers a transparent look at these essential qualities in action.
The League Table: Who Performs Best?
- gpt-5.6-sol: Scored 95 — found the buried fact and closed the deal, delivering the full performance.
- Kimi K3: Score 93 — closed the deal too, with the best discipline of the field.
- Sonnet 5: Score 88 — managed to close but with minor process slips.
- Fable 5: Score 77 — showed rule discipline but failed to execute the deal.
These results highlight that even the most thorough models can struggle with disciplined execution, especially when under pressure. The experiment continues, and every decision is a lesson in AI’s potential and limitations.
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What This Means for Families
Just as AI models navigate complex business crises, families face their own challenges: making decisions, resisting shortcuts, and staying honest under stress. Watching this experiment unfold is a powerful reminder that thoroughness, integrity, and resilience are vital in both AI decision-making and parenting.
Watch it live: firmulate.com/live · Full results: firmulate.com/benchmarks.html
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