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Spin Master and Universal are developing a Jurassic World toy collection for children ages 2 to 5, planned for major retailers in 2028. The licensing agreement covers worldwide markets except China and Japan; products, prices and exact release dates have not been announced.
Spin Master and Universal are developing a new line of Jurassic World toys for children ages 2 to 5, with a launch planned at major retailers in 2028. The collection will extend the companies’ licensing partnership to preschool products, though specific toys, prices and release dates have not been disclosed.
The planned range is described as a broad collection intended to let younger children explore the Jurassic World franchise. The agreement covers markets worldwide except China and Japan. The announcement did not list individual products, how many items will be released, or which retailers will carry them.
Spin Master President of Toys Doug Wadleigh said the products are being designed around dinosaur play, humor and open-ended discovery. He described the aim as making interaction with dinosaurs expressive and approachable for young fans. These are the company’s stated design goals; detailed product features and age-specific safety information were not provided in the report.
The announcement follows the performance of Spin Master’s Jurassic World Primal Hatch T. rex, which won the overall Toy of the Year award at the 2026 TOTY Awards, according to the source report. The new preschool collection is a separate planned range, and no connection between the award-winning toy and specific items in the upcoming line was detailed.
A New Age Group for Jurassic World Toys
The announcement extends a major entertainment license to a preschool audience, giving Spin Master and Universal a planned product range for younger children ahead of the 2028 retail season. For families, the stated age range of 2 to 5 offers an early indication of the intended audience, but parents will need product-level information to judge age suitability and features when items are announced.
For retailers and collectors, the 2028 timing provides an early look at a future licensed toy launch. The source report does not identify the products or their commercial scale, so the announcement establishes a plan rather than confirming what will be available on shelves.
Spin Master’s Existing Universal Partnership
The preschool line adds to a long-standing licensing partnership between Spin Master and Universal. The source report names other properties associated with the relationship, including Gabby’s Dollhouse, How to Train Your Dragon, Wicked: For Good, Super Mario Galaxy and Universal Monsters.
Spin Master’s Primal Hatch T. rex received the overall 2026 TOTY award, as reported in the announcement. That recognition provides recent franchise-related context for the new development, but the companies have not said that the award determined the preschool line’s scope or launch plans.
““A preschool collection inspired by the iconic Jurassic World franchise opens the door for the youngest fans to experience the wonder of dinosaurs in a way that’s built just for them.””
— Doug Wadleigh, Spin Master’s president of toys
Products and Release Details Await
The announcement does not specify which toys will be included, how many products are planned, their prices, or the exact dates and retailers involved. It also gives no product images or feature lists. The stated age range is 2 to 5, but individual products may have their own age guidance; those details have not yet been reported.
The licensing agreement excludes China and Japan, but the source does not explain the reason for those exclusions or provide market-by-market launch plans. Further details could change before the planned 2028 release.
More Details Before the 2028 Launch
The collection is slated to reach major retailers in 2028. Spin Master and Universal have not announced a product reveal date, preorder schedule or retailer list. Additional information about the line is expected through the companies’ announcements as the launch approaches; the source report directs readers to Spin Master’s website for updates.
Key Questions
Who is making the Jurassic World preschool toys?
Spin Master and Universal are partnering to develop the collection.
What age group is the collection for?
The announced range is intended for children ages 2 to 5. Check the age guidance on each product when details become available.
When will the toys be released?
The collection is planned for a 2028 launch at major retailers. No exact release date has been announced.
Where will the licensing agreement apply?
The agreement covers markets worldwide except China and Japan, according to the source report.
What toys will be in the collection?
The companies have not announced specific products, prices or features. The collection is described broadly as a range of preschool toys focused on dinosaur play and discovery.
Source: rss
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