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Citymapper has added a For Kids option with kid-friendly routes and Bluey-themed features, in partnership with BBC Studios’ Play the Bluey Way campaign. The option is available in 40 countries across the United States, the United Kingdom and Australia; the source report does not list the individual countries or give a launch date.
Citymapper has added a For Kids option to its trip-planning app, offering curated kid-friendly routes and Bluey-themed features through a partnership with BBC Studios. The option is available in 40 countries across the U.S., U.K. and Australia, giving families another way to plan trips with children using the app.
Parents and caregivers can access the option by planning a trip as usual in Citymapper and selecting Bluey For Kids from the route options list. The report says the feature includes curated kid-friendly routes and information to help users find public transit stations suited to stroller access. It does not describe how routes are selected or define what makes a route kid-friendly.
The app also lets families personalize a trip with icons of Bluey, Bingo and their friends and family. Children can find clips of the characters while helping caregivers plan and during the trip. The report points families to games and activities on Bluey.tv; it does not say those activities are built into Citymapper itself.
The partnership forms part of BBC Studios’ global Play the Bluey Way campaign. Families can find more information about the feature and campaign at Bluey.tv. The announcement describes the intended use and available features, but gives no figures on downloads, usage or the effect on travel planning.
A Family Layer for Citymapper Routes
The announcement brings children’s entertainment into a practical trip-planning tool. Caregivers can use the same app to compare routes and look for stroller-friendly stations, while children can engage with Bluey content before and during a journey. That combination may make planning more participatory for families, though the source report does not provide evidence about whether it changes children’s experience or reduces travel stress.
Availability across 40 countries in three markets gives the partnership a broad stated reach. The report does not name each country, so families will need to check their local Citymapper app to see whether the option appears for their trip. Availability of a feature also does not establish that every suggested route or station will suit every family’s needs.
For BBC Studios, the feature connects the Play the Bluey Way campaign with travel planning and directs families toward related material on Bluey.tv. For Citymapper, it adds a themed option to existing route planning. The announcement does not say whether the feature changes the app’s core route recommendations, nor does it describe any commercial terms between the partners.
How the Bluey Option Works
The Toy Insider’s report describes a straightforward activation process: caregivers open Citymapper, plan a journey and select the For Kids option in the route list. This means the feature is presented as an added choice within trip planning, rather than a separate app that families must download. The source does not specify which devices or app versions support it.
Citymapper’s listed features combine route information with character icons, clips and linked activities. The report says children can help caregivers plan and find clips during that process and throughout the journey. It does not explain whether clips play automatically, whether an internet connection is required, or what controls caregivers have over children’s access to content.
The feature is associated with BBC Studios’ global Play the Bluey Way campaign, but the source provides no campaign timeline or detail about other participating services. It also does not give a precise release date. The available report establishes what the option is said to offer and its stated geographic reach, while leaving those operational details open.
“The feature offers “kid-friendly routes” and special Bluey-themed elements to make longer trips feel like an adventure.”
— The Toy Insider report
Availability and Feature Details
The report does not name the 40 countries where the option is available, identify a launch date or explain whether availability varies by city, route or app version. It also does not state whether all listed features are available in every market. Caregivers may need to check the route options in their own app to confirm access.
Further details about the route curation are not provided. The source does not explain how stroller-friendly stations are identified, how often route information is updated or whether accessibility details cover needs beyond stroller access. It also does not say whether Bluey clips and activities require an account, data connection or separate visit to Bluey.tv.
No usage figures, user feedback or independent assessment of the feature’s effects accompany the report. The available information confirms the announced functionality and stated reach, but does not establish how families are using it or whether the partnership will expand.
What Families Can Check Now
Caregivers interested in using the feature can plan a journey in Citymapper and look for the Bluey For Kids option in the route list. They can review the proposed journey and station details for their own needs, then visit Bluey.tv for the games and activities described in the report. The source gives no separate timetable for future updates.
Further information may come from Citymapper or BBC Studios, including a country-by-country availability list, details on route selection and any changes to the feature. Until those details are published, the precise coverage and how the option operates across different routes remain unconfirmed in the available reporting.
Key Questions
What is Citymapper’s For Kids option?
It is a route-planning option described as offering kid-friendly routes and Bluey-themed features, including character icons and access to clips.
Where is the feature available?
The source report says it is available in 40 countries across the United States, the United Kingdom and Australia. It does not list the countries individually.
How do caregivers turn it on?
Plan a trip in Citymapper as usual, then select Bluey For Kids from the route options list, according to the report.
Are the games and activities inside Citymapper?
The report says children can access games and activities through Bluey.tv. It does not say those activities are part of the Citymapper app.
When did the feature launch?
The source report does not give a specific launch date. It describes the feature as available at the time of publication.
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