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Vogue Williams has joined British maternity brand Seraphine for a 25-piece collection of maternity and nursing lingerie, photographed during her fourth pregnancy. The range is available through NEXT, with individual bras starting at £29 and a two-pack priced at £49; Williams said she wishes she had discovered the pieces earlier.
Vogue Williams has teamed up with British maternity brand Seraphine on a 25-piece maternity and nursing collection, with products available through NEXT and individual bras starting at £29. Williams, a presenter and mother of four, said she wished she had discovered the range sooner. The collection is designed for pregnancy, breastfeeding and beyond.
The collection was photographed during Williams’ fourth pregnancy and includes nursing bras, matching underwear and maternity essentials. A two-pack of plunge nursing bras in black and praline is listed at £49. Other featured underwear packs include overbump briefs and underbump briefs, each priced at £29, while a black and almond boyshort two-pack costs £25. Black overbump maternity leggings are also listed at £29.
Seraphine says the range includes design features intended to accommodate changes during pregnancy and breastfeeding. These include flexible non-wired support, adjustable back fastenings and soft stretch fabrics. Nursing styles have drop-down cups for feeding access; the wider selection also includes crossover designs for sleep and night feeds, bamboo options described as moisture-wicking, and smooth T-shirt bras.
MadeForMums reported that the collection launched this week and is available at NEXT. The report says the lingerie range is accompanied by postpartum shapewear and activewear, with further maternity essentials planned later in the year. The cited prices are for individual items or packs as specified, rather than a single price for the full collection.
Prices and Nursing Features
The launch includes maternity and nursing products with listed prices ranging from £25 for a two-pack of boyshort briefs to £49 for two plunge nursing bras. The report does not provide prices for every item in the 25-piece collection.
The range combines pregnancy underwear with features for feeding access and styles intended for use after birth. Drop-down cups and adjustable fastenings are among the features described by the brand. Williams’ comments describe her personal experience with the products and do not establish that they will suit every wearer.
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A Collection for Pregnancy and Feeding
The collection is designed for pregnancy, breastfeeding and the period beyond. According to MadeForMums, Seraphine developed the range around changing breast size, an expanding rib cage and sensitive skin. The product descriptions include both overbump and underbump underwear, which have different waistline coverage.
Seraphine was founded in London in 2002, according to the report. It also notes that the brand has previously been worn by the Princess of Wales during her pregnancies, including for her first official family portrait with Prince George. That background is separate from the new collaboration and does not establish how the latest products perform.
“I can’t believe I almost went through four whole pregnancies without this collection! I didn’t realise how much I needed it in my life, the comfort is unmatched.”
— Vogue Williams, in a statement quoted by MadeForMums
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What Product Details Are Missing
The report gives selected product descriptions and prices but does not list the full 25-piece range, all available sizes, colour options, stock levels or delivery terms. Prices and availability can change, and the source does not say how long the launch pricing will remain in place.
There is also no independent testing or customer feedback in the report to verify comfort, support, durability or fit. Williams’ comments are attributed campaign remarks. Individual fit and comfort can differ, and the supplied material does not provide sizing advice or product-by-product measurements.
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Where Shoppers Can Find It
The collection is currently listed as available at NEXT, according to MadeForMums. Readers interested in a particular bra or underwear pack will need to check the retailer for current stock, sizes and prices before buying.
MadeForMums reports that more maternity essentials are planned later this year, alongside the range’s postpartum shapewear and activewear. The source does not give specific release dates or item details for those future products.
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Key Questions
What did Vogue Williams announce?
Williams partnered with Seraphine on a 25-piece maternity and nursing collection, photographed during her fourth pregnancy. She said she wished she had found the collection sooner.
How much do the Seraphine maternity bras cost?
MadeForMums lists individual bras from £29 and a two-pack of plunge nursing bras for £49. Check NEXT for current prices and availability.
Where can shoppers buy the collection?
The collection is available through NEXT, according to the report. Stock, sizes and prices may vary.
What features are included in the nursing bras?
The report describes flexible non-wired support, adjustable back fastenings, soft stretch fabrics and drop-down cups in nursing styles. It does not provide independent product testing or detailed sizing guidance.
Are more products planned?
MadeForMums says the range is accompanied by postpartum shapewear and activewear, with further maternity essentials planned later in the year. No release dates or additional product details were provided.
Source: rss
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